Saturday, April 12, 2008

Latest assignment is to critique posters according to the Gestalt principles.

Good Poster



Kicks ass, nuff' said ...

Okay more to be said. According to Gestalt principles ...

Continuity : The soldiers pushing the people off the cliff , leads the viewer from top of cliff to the dropping soldiers

Closure : The black cliff separates the text from the image, bright sky vs dark cliff face makes it easy for people to read the title etc.

Proximity : Words close together to show that 300 is from creators of Sin City, title and quote wont be mixed up.

Similarity : Way of drawing of soldiers make it easy to distinguish , right got cloak and well drawn , left blurry and cant see much detail.

Colour : Dull dark colours to emphasize the feeling of war, gloomy feel

Font type : Bloody font

Quote : Has a memorable/impactful quote from the movie, relates to movie

Spirit of Movie : Overall has the bloody , in a war mood. Impactful and really grabs attention.


Bad Poster



Text is on picture , so cant decide which is the main emphasis. Text is colourful but other than that poster is just one person many words = boring. Words too close together , ie shake it up hair spray. Entire poster is full of stuff , looks too squeezy. Way to improve , change the model like one classmate said lol

Final Word: Okay so the bad poster aint that bad, but I wanted to find a poster that either wasnt from the 1960s ( automatically bad) or those circus type posters that cram everything in and give you a headache just looking it. Those we all know are bad, no point to dissect them. So I browsed through some movie posters from 2007 and picked the first one that went "BAD" in my head and tried to explain why. The poster designers know their stuff, it was hard finding a poster that really reaked of suckitude.

On another note, many presentations had posters that were super boring. Case in point the Godfather poster. That was a Good poster and I had to disagree. Posters are meant to generate interest in the movie and that poster was a cold fish. Even if it conformed to all the Gestalt Principles, it doesnt automatically make it a good poster. I think the feel and vibe of the poster is most important, the Gestalt principles are just a guideline. I think too many classmates were obsessed with finding posters that fit ALL the Gestalt principles so some points were a bit forced.

That's all folks , next project is storybook called "JoThe Bear In A Smelly Affair" ! Stay tuned =)

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